The Roman Architect Vitruvius, in the first century BC, outlined three principles of good architecture:
Firmitas (Durability) – It should weather the elements, withstanding the test of time.
Utilitas (Utility) – It should function well for the people using it.
Venustas (Beauty) – It should delight people and raise their spirits.
Is it not the same with good storytelling?
A good story withstands the test of time and changing of trends. They are timeless.
A good story is useful to the people watching it (or reading/listening to it), as well as for the storyteller — the artist, company, musician. People are thankful they watched your story, and they want to engage deeper with you afterwards.
And a good story raises spirits the moment we cross its threshold. It entertains as it educates. It instills hope. It answers questions. It satisfies the soul.
Everything we do at Cherry Street Productions is aimed to satisfy these three requirements: durability, utility, beauty. We hope you find our work for you to age well, do what its supposed to do, and delight your viewer for years to come. Let’s Get Started.