Capital Campaign on an Epic Scale
The Sultana Disaster is “the worst maritime disaster in our nation’s history, yet it’s probably a story you have not been told.”
These words open a capital campaign film with a unique challenge: in order to ask for money - $7.5M - to build a museum about the Sultana Disaster, first we need to educate our audience about the Sultana Disaster in an emotionally compelling, immersive manner befitting the vast human tragedy this story involves. To accomplish this, we aimed for a short film that tells the disaster narrative with emotional impact, as well as a short visually-driven pitch for the museum.
Ultimately, we produced four versions of varying durations to customize the viewing experience for different situations. Here is the longest version, featuring the full narrative and museum pitch:
“I was skeptical that the story of the Sultana disaster could be told in a compelling way in less than 4 minutes, until I saw Cherry Street do it. I truly could not be happier with their work.”